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Structured data can help you to send the right signals to search engines about your business and content. You have probably heard that leveraging schema markup (or other kinds of structured data) can help increase search engines’ understanding of your site’s content, as well as enhance search visibility via rich snippets, featured snippets and Knowledge Graph results. Structured data is a great way to create more search engine-friendly signals, which can indirectly impact search rankings.
The Organization Schema type describes an organization, including its logo, website address, social media profiles, and contact information
Local business schema is a type of structured data markup code you can add to your business’s website to make it easier for search engines to identify what type of organization you are and what you do.
Service schema is specialized schema markup that helps search engines understand what type of services your business specializes in.
Structured data is a way of describing your website to make it easier for search engines to understand. You need a so-called vocabulary to make it work, and the one used by the big search engines is Schema.org. Schema.org provides a series of tags and properties to describe your products, reviews, local business listings, job postings, et cetera in detail.
The major search engines, Google, Bing, Yandex, and Yahoo, collectively developed this vocabulary to reach a shared language to understand websites better. Today, search engines use it for many things, from fact-checking content to COVID-19 alerting!