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How Search Engine Optimization Adds Value to a Website

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How Search Engine Optimization Adds Value to a Website


Most likely, if you have a website for your business, you probably have been pitched by a host of companies about the benefits of Search Engine Optimization. Organic or natural search engine optimization is the art of optimizing your existing website so that it’s more search engine friendly and optimizing your off-site website marketing plan so that your website is found in the search engine results for keywords that people search for that are related to your business.

But search engine optimization should do a lot more than just help you “get found” in the search engine results. It’s about optimizing your website marketing plan so that your website delivers ROI. You probably have invested a lot of money into your website already, including web design and website development. Do you really need to invest even more money into search engine optimization? After all, hiring a great search engine optimization company can be expensive. So how exactly does search engine optimization add value to a website? Let’s look at some specific examples that prove that investing in search engine optimization is, in fact, a great investment.

Let’s take, for example, ABC Landscaping & Irrigation. This landscaping company operates in the United States, in Oklahoma. They have had a website for a while now, and I’ve recently been working on their website’s search engine optimization. They invested in a few good website directory listings such as the Yahoo! Directory and a few others, and have been working on getting more on-topic links to their website. Previously, before they optimized their website, they were getting a few hundred visitors every month, mainly from their own business cards, trade shows that they attend on a regular basis, and a few very expensive, strategically-placed, full-page ads in some offline publications. Now, after my search engine optimization, they’re enjoying hundreds of visitors every day, and now they sell their services all over the Tulsa Metropolitan area. So, for ABC Landscaping & Irrigation, search engine optimization has paid off tremendously. Their investment in search engine optimization has paid for itself within one month. Where they previously were not found at all in the search engine results, they have a lot of great search engine rankings, and are even talking about expanding their product line further.

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