Multiple-Location Party Equipment Rental Services Company
The Results
Project Overview
This party rental company has been serving Oklahoma with top-tier event rental solutions for several years. Specializing in bounce houses, water slides, mechanical bulls, and more, the company services events ranging from backyard birthday parties to large community festivals across Tulsa, Oklahoma City, Norman, and other surrounding areas. In 2023, the client partnered with WebbDesignz to boost keyword rankings, attract high-converting organic traffic, and establish dominance in the local party rental industry. By implementing a robust SEO strategy, we achieved remarkable results.
The Highlights
Our SEO efforts resulted in remarkable improvements in the company’s online presence and search engine performance. Over 12 months, the website achieved a total of 3,500 organic keywords, with 26 of those keywords ranking in the top three positions on Google. Additionally, organic traffic increased to 1,100 monthly visitors, significantly boosting the volume of high-quality leads. These results demonstrate the effectiveness of a comprehensive strategy that prioritized both local and organic search optimization.
Executing the Strategy
The Challenge
The party rental industry in Oklahoma is highly competitive, requiring a tailored strategy to outperform other local rental companies. Our initial audit revealed several critical issues:
- High bounce rate: 48.5%
- 15 location pages with insufficient content (fewer than 300 words)
- 10 service pages missing meta descriptions
- Keyword cannibalization on multiple product pages
- Lack of structured data for local SEO
- Inconsistent Google Business Profile listings across service areas
- Mobile site visitors had a conversion rate 30% lower than desktop users
Additionally, the company experienced strong seasonality, with peak demand during spring and summer months.
The Solution
To overcome these challenges, our team crafted a comprehensive strategy focusing on local SEO, content optimization, technical improvements, and reputation management. For on-page optimization, we updated meta titles and descriptions to target high-intent keywords specific to the service areas, such as “bounce house rentals in Mansfield” and “tent rentals in Fort Worth.” Service pages were enhanced with detailed FAQs, product specifications, and engaging imagery to improve user experience and relevance.
In terms of local SEO, we claimed and optimized Google Business Profile (GBP) listings for all service areas, ensuring consistent NAP (Name, Address, Phone) details. We also created and managed local business citations across directories like Yelp and Angi, while implementing location-specific schema markup to improve visibility in local search results.
Our content marketing efforts focused on expanding city-specific pages to target high-value keywords like “Arlington party rentals” and “Fort Worth water slide rentals.” Additionally, we published engaging blog posts such as “Top Party Rental Ideas for Texas Summer Events” and “How to Plan the Perfect Backyard Party in Dallas” to attract local audiences and capture interest.
From a technical SEO perspective, we improved website load speed by compressing images and enabling caching, creating a seamless experience for mobile users. Navigation was also streamlined to ensure customers could easily locate the equipment and services they needed.
For reputation management, we implemented a review generation campaign that encouraged satisfied clients to leave positive feedback on platforms like Google and Yelp. These testimonials were prominently displayed on the website to build trust and credibility with potential customers. This comprehensive approach ensured improved visibility, user experience, and sustained growth for the company’s online presence.
7521 S Olympia Avenue West #1033
Tulsa, OK. 74132
(866) 595-9823