Multiple-Location Party Equipment Rental Services Company
The Results
Project Overview
This party rental company has been serving Oklahoma with top-tier event rental solutions for several years. Specializing in bounce houses, water slides, mechanical bulls, and more, the company services events ranging from backyard birthday parties to large community festivals across Tulsa, Oklahoma City, Norman, and other surrounding areas. In 2023, the client partnered with WebbDesignz to boost keyword rankings, attract high-converting organic traffic, and establish dominance in the local party rental industry. By implementing a robust SEO strategy, we achieved remarkable results.
The Highlights
Our SEO efforts resulted in remarkable improvements in the company’s online presence and search engine performance. Over 12 months, the website achieved a total of 3,500 organic keywords, with 26 of those keywords ranking in the top three positions on Google. Additionally, organic traffic increased to 1,100 monthly visitors, significantly boosting the volume of high-quality leads. These results demonstrate the effectiveness of a comprehensive strategy that prioritized both local and organic search optimization.
Executing the Strategy
The Challenge
The party rental industry in Oklahoma is highly competitive, requiring a tailored strategy to outperform other local rental companies. Our initial audit revealed several critical issues:
- High bounce rate: 48.5%
- 15 location pages with insufficient content (fewer than 300 words)
- 10 service pages missing meta descriptions
- Keyword cannibalization on multiple product pages
- Lack of structured data for local SEO
- Inconsistent Google Business Profile listings across service areas
- Mobile site visitors had a conversion rate 30% lower than desktop users
Additionally, the company experienced strong seasonality, with peak demand during spring and summer months.
The Solution
Our comprehensive strategy focused on several key areas to maximize the client’s online visibility and lead generation.
For on-page optimization, we addressed duplicate page titles and meta descriptions, enhancing them with high-intent keywords like “water slide rentals in Tulsa” and “bounce house rentals near me.” We also optimized headings, images, metadata, and alt texts to improve site relevance and search engine performance. Additionally, we implemented structured data (schema markup) to enhance visibility in search results.
In local SEO, we claimed and optimized Google Business Profiles for all service locations, including Tulsa, Oklahoma City, Norman, and Broken Arrow. We built and maintained local business citations on relevant directories, such as Yelp and Angi, and ensured consistency across all NAP (Name, Address, Phone Number) details.
Our content marketing efforts focused on expanding and optimizing location pages to target specific keywords, such as “party rentals in Edmond” and “bounce house rentals in Norman.” We also published engaging blog posts targeting event-specific queries, such as “Top Party Rentals for Summer Events in Oklahoma,” to attract more traffic.
From a technical SEO perspective, we improved page load times by optimizing images and enabling caching. Additionally, we addressed mobile usability issues to improve conversion rates among mobile users.
Finally, we implemented a reputation management strategy by encouraging satisfied customers to leave positive reviews on platforms like Google and Yelp, boosting the company’s credibility. We also integrated review highlights on the website to build trust with prospective clients. Together, these efforts formed a holistic approach to driving growth for the client’s business.
7521 S Olympia Avenue West #1033
Tulsa, OK. 74132
(866) 595-9823