Multiple-Location Party Equipment Rental Services Company
The Results
Project Overview
A leading Texas-based party equipment rental company specializing in bounce houses, water slides, tents, and large event equipment partnered with WebbDesignz to elevate its online presence. With a service area encompassing Dallas, Fort Worth, Mansfield, Arlington, and nearby locations, the company aimed to capture a larger market share in a highly competitive industry. Their goals included increasing keyword rankings, driving organic traffic, and significantly improving lead generation and bookings. This partnership began in 2022, with the goal of developing a robust SEO and content marketing strategy to position the company as a leader in the party rental industry across Texas.
The Highlights
Our SEO efforts resulted in remarkable improvements in the company’s online presence and search engine performance. Over 12 months, the website achieved a total of 3,500 organic keywords, with 26 of those keywords ranking in the top three positions on Google. Additionally, organic traffic increased to 1,100 monthly visitors, significantly boosting the volume of high-quality leads. These results demonstrate the effectiveness of a comprehensive strategy that prioritized both local and organic search optimization.
Executing the Strategy
The Challenge
Despite its strong reputation and high-quality services, the company faced several challenges that were limiting its online success:
- High Competition: Competing against established party rental companies in the bustling Dallas-Fort Worth metroplex.
- Seasonal Demand: A noticeable decline in traffic and bookings during off-peak months.
- Limited Keyword Visibility: Poor rankings for high-intent keywords like “party rentals in Dallas” and “water slide rentals near me.”
- Technical SEO Issues: Slow site speeds and suboptimal mobile usability hindered conversions.
- Inconsistent Local Listings: Google Business Profile (GBP) information was incomplete or inconsistent across service areas.
The Solution
Our comprehensive strategy focused on several key areas to maximize the client’s online visibility and lead generation.
For on-page optimization, we addressed duplicate page titles and meta descriptions, enhancing them with high-intent keywords like “water slide rentals in Tulsa” and “bounce house rentals near me.” We also optimized headings, images, metadata, and alt texts to improve site relevance and search engine performance. Additionally, we implemented structured data (schema markup) to enhance visibility in search results.
In local SEO, we claimed and optimized Google Business Profiles for all service locations, including Tulsa, Oklahoma City, Norman, and Broken Arrow. We built and maintained local business citations on relevant directories, such as Yelp and Angi, and ensured consistency across all NAP (Name, Address, Phone Number) details.
Our content marketing efforts focused on expanding and optimizing location pages to target specific keywords, such as “party rentals in Edmond” and “bounce house rentals in Norman.” We also published engaging blog posts targeting event-specific queries, such as “Top Party Rentals for Summer Events in Oklahoma,” to attract more traffic.
From a technical SEO perspective, we improved page load times by optimizing images and enabling caching. Additionally, we addressed mobile usability issues to improve conversion rates among mobile users.
Finally, we implemented a reputation management strategy by encouraging satisfied customers to leave positive reviews on platforms like Google and Yelp, boosting the company’s credibility. We also integrated review highlights on the website to build trust with prospective clients. Together, these efforts formed a holistic approach to driving growth for the client’s business.
7521 S Olympia Avenue West #1033
Tulsa, OK. 74132
(866) 595-9823