How to Securely Grant Agency Access to Google Ads and Manage Role-Based Permissions Effectively

Google Ads is a powerful platform that allows businesses to reach their target audience and drive conversions. However, managing campaigns can be time-consuming. This is why many businesses collaborate with digital marketing agencies for expert management. To do this securely, granting agency access to your Google Ads account and managing role-based permissions is essential.

At WebbDesignz, we help businesses manage their digital advertising efficiently while ensuring account security. This guide will walk you through the steps to grant access and effectively manage permissions.

Why Grant Agency Access to Google Ads?

Giving agencies access to your Google Ads account enables them to manage campaigns, optimize ads, and analyze performance on your behalf. Proper access ensures that agencies can perform their tasks without compromising your account’s security.

Benefits of Granting Access:

• Collaboration: Agencies can work directly in your account to implement strategies.
• Efficiency: Reduces back-and-forth communication by giving agencies the tools they need.
• Transparency: You retain visibility into all activities and performance metrics.

By assigning appropriate roles, you ensure secure collaboration while protecting sensitive information.

Understanding Role-Based Permissions in Google Ads

Google Ads offers various access levels to match different roles. Each level determines what the user can view or modify in your account.

Types of Roles in Google Ads:

1. Admin:
   • Full access to the account.
   • Can add or remove users, manage campaigns, and access billing.
   • Best suited for business owners or account managers.
2. Standard:
   • Can create and edit campaigns but cannot manage users or billing.
   • Ideal for agencies or marketing professionals.
3. Read-Only:
   • Can view campaigns and reports but cannot make changes.
   • Useful for consultants or auditors.
4. Email-Only:
   • Receives reports and notifications without accessing the account.

Understanding these roles helps you assign permissions effectively, minimizing security risks.

Steps to Grant Agency Access to Google Ads

Follow these steps to securely grant access to your Google Ads account:

Step 1: Log In to Your Google Ads Account

• Go to Google Ads and sign in using your Google account credentials.

Step 2: Navigate to Account Access

• Click the tools icon in the top-right corner.
• Under the “Setup” section, select “Access and Security.”

Step 3: Invite the Agency

• Click the blue “+” button to add a new user.
• Enter the agency’s email address linked to their Google Ads account.

Step 4: Assign a Role

• Choose the appropriate role (e.g., Standard or Admin).
• Assign roles based on the agency’s responsibilities:
  • Use Standard for day-to-day campaign management.
  • Reserve Admin for trusted partners who need full access.

Step 5: Send the Invitation

• Click “Send Invitation.”
• Inform the agency that they’ll receive an email with instructions to accept the invitation.

Step 6: Confirm Access

• Once the agency accepts the invitation, you’ll see their email listed in the “Access and Security” section.

At WebbDesignz, we ensure that businesses follow these steps securely to maintain control over their accounts.

Managing and Modifying Permissions

Granting access is not a one-time task. Regularly reviewing and updating permissions is crucial to maintaining security.

Tips for Managing Permissions:

1. Review Access Regularly:
   • Periodically check the list of users with account access.
   • Remove inactive or unauthorized users.
2. Limit Admin Roles:
   • Only assign Admin access to trusted individuals or agencies.
   • Avoid granting Admin access to multiple users unless necessary.
3. Update Roles as Needed:
   • Modify roles to match changes in responsibilities.
   • Downgrade access for users who no longer require full control.
4. Monitor Account Activity:
   • Use the “Account Activity” log to track changes made by users.
   • Investigate any suspicious activity promptly.

At WebbDesignz, we recommend conducting quarterly audits of account permissions to ensure optimal security.

Best Practices for Secure Collaboration

Collaboration between businesses and agencies should always prioritize security. Following best practices minimizes the risk of unauthorized access or errors.

Key Best Practices:

1. Use Business Emails:
   • Grant access only to business email addresses linked to the agency.
   • Avoid using personal or unverified accounts.
2. Set Clear Guidelines:
   • Define the agency’s scope of work and responsibilities.
   • Communicate expectations regarding account usage.
3. Enable Two-Factor Authentication:
   • Require two-factor authentication for all account users.
   • This adds an extra layer of protection against unauthorized access.
4. Monitor Campaign Changes:
   • Regularly review campaign updates and adjustments made by the agency.
   • Maintain transparency to ensure alignment with business goals.
5. Restrict Billing Access:
   • Only grant billing access to users responsible for payments.
   • This prevents unauthorized changes to payment methods or budgets.

By implementing these practices, you create a secure environment for collaboration.

Troubleshooting Common Issues

While granting access is straightforward, some challenges may arise. Here’s how to address common issues:

Problem: Invitation Not Received

• Double-check the email address entered.
• Ask the invitee to check their spam or junk folder.
• Resend the invitation if necessary.

Problem: Incorrect Permissions

• Review the assigned role and modify it as needed.
• Ensure the user’s role aligns with their responsibilities.

Problem: Access Revocation Issues

• Confirm that you have Admin access to remove users.
• If issues persist, contact Google Ads support for assistance.

At WebbDesignz, we assist businesses in resolving these issues to ensure smooth collaboration.

The Importance of Transparency in Agency Collaboration

Granting access to Google Ads is about building trust and maintaining transparency. Businesses and agencies should work together to achieve common goals while respecting boundaries.

Maintaining Transparency:

• Share regular updates and reports to track progress.
• Schedule periodic reviews to evaluate campaign performance.
• Encourage open communication to address concerns or questions.

At WebbDesignz, we believe that trust and transparency are key to successful partnerships.

Final Thoughts

Granting agency access to Google Ads and managing role-based permissions effectively are critical for secure collaboration. By following the steps outlined in this guide, you can ensure that your campaigns are managed efficiently without compromising security.

If you need expert assistance in setting up or managing Google Ads accounts, WebbDesignz is here to help. Our team specializes in creating secure, collaborative workflows that deliver results. Contact us today to take your Google Ads management to the next level.