» As your small business ramps up its marketing efforts in a bid to earn new customers, it helps to have a clear strategy guiding your marketing campaigns. Use these marketing tips and tactics to reach your target audience and win over potential customers.
Social media posts can reach customers in a more personal, intimate way that an online banner ad can. When you create content for social media accounts, you may find you can build trust with customers who do not respond to other forms of online marketing.
Most customers trust word-of-mouth recommendations from friends and family over any other form of marketing. Prioritize great customer experiences to naturally promote the spread of word-of-mouth testimonials.
1. SEO Audit
Relevant content marketing efforts can utilize blogs or podcasts to craft long-form discussions and build a customer base through personal connections and shared values.
Small businesses and online retailers can use email marketing newsletters to reach out to current customers on an email list and inform them of the latest and greatest deals and products.